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Rubies in the orchard how to uncover the hidden gems in your business by Lynda Resnick

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Published by Doubleday in New York .
Written in English

Subjects:

  • Marketing,
  • Advertising,
  • Value,
  • Business

Book details:

Edition Notes

Statementby Lynda Resnick with Frank Wilkinson.
ContributionsWilkinson, Frank.
Classifications
LC ClassificationsHF5415 .R462 2009
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL16900038M
ISBN 109780385525787
LC Control Number2008023167

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  Lynda Resnick's Rubies in the Orchard is one part marketing strategy, one part personal story, and one part how-to formula. Resnick is a woman of direct experience in the rough-and-tumble world of advertising and marketing, and her chops shine through in this nonfiction book/5. The information about Rubies in the Orchard shown above was first featured in "The BookBrowse Review" - BookBrowse's online-magazine that keeps our members abreast of notable and high-profile books publishing in the coming weeks. In most cases, the reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author of this book and feel. I loved Rubies in the Orchard! This book was awesome. Im a 25 yrd old female living in San Diego, CA and have two companies. I thought this book was so inspiring and packed with fun information and knowledge. Im so inspired to go out a be a "powerful female" in today's work force! Thanks so much fro offering this book!! Thanks, Gloria from CA.   In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will : Crown Publishing Group.

In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world’s most memorable and iconic brands, and the bull’s-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Get this from a library! Rubies in the orchard: how to uncover the hidden gems in your business. [Lynda Resnick; Francis Wilkinson] -- Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the.   Serial entrepreneur and billionaire Lynda Resnick's book 'Rubies in the Orchard' provides a fascinating glimpse into the marketing strategies behind brands like POM Wonderful, FIJI Water, Teleflora and the Franklin Mint. Part autobiography and part business book, the highly readable tome chronicled how Lynda rose from rags to riches and deployed her marketing smarts to seed and grow four.   Rubies in the orchard Item Preview remove-circle Borrow this book to access EPUB and PDF files. IN COLLECTIONS. Books to Borrow. Books for People with Print Disabilities. Internet Archive Books. Delaware County District Library (Ohio) American Libraries. Uploaded by Lotu Tii on November 7, SIMILAR ITEMS (based on metadata) Pages:

Praise for Rubies in the Orchard " both entertaining and enlightening. what's really valuable to business owners is Resnick's insight on marketing, a field where she's built a well--deserved reputation as a master."-- Businessweek "Using sound advice, a wealth of first-hand experience, historical perspective, and fierce self-confidence, Lynda Resnick has written a very useful and Brand: Rubies. Rubies in the Orchard - Rubies in the Orchard audiobook, by Lynda Resnick NATIONAL BESTSELLERPOM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos.". In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will : Crown.